Strategic Marketing

Strategic Marketing Services

At Smart Foundations, we believe that marketing should be self-funding. Today’s initiatives need to fuel tomorrow’s longer-term strategic plans. We determine which business initiatives will produce short term results, and which will build client base in the long run. And we help you balance your resources to build sustainable growth, even while managing such killer issues as cashflow and sales pipelines.
Add brains and muscle with planning, execution and monitoring of your marketing initiatives.

Explore our areas of practice.

How to plan for seasonal variances in your cash flow

Have you noticed unexpected seasonal variances in your company’s cash flow? If your business is seasonally-based (a lawn care or snow removal company, for example), it’s normal for your cash flow to vary depending on the time of year. Unfortunately, many companies who shouldn’t be affected by the seasons still experience peaks and valleys in […]

Organizational growth and restructuring: Is your business ready to take the next steps?

Are you planning to take your business to the next level? Before you start growing your company, you need to ensure that your organizational structure is prepped for this major shift. Don’t just jump in head first – make sure you follow our key prep tips to keep your growth sustainable and successful. 3 […]