Why you don’t need video

Why you don’t need video

Why you don’t need video on your B2B website Video is king when it comes to website content…right? You’ve no doubt heard the popular rhetoric that video is an essential part of your online presence, but we’re here to burst that bubble because we think that’s not necessarily true. While videos can definitely be a […]

Rock your networking social event

Rock your networking social event

Our top tips for rocking your next networking social event (part 2) While these hot summer days might make you tempted to take a long vacation and ignore any non-essential work, don’t slack on your business development activities. In today’s competitive business environment, building and maintaining relationships is essential, and networking is the best low-cost […]

Common cash flow problems and how to fix them

Common cash flow problems and how to fix them

Common cash flow problems and how to fix them Are you frequently finding that your business is suffering from large gaps in cash flow? Cash flow is the money that flows in and out of your business, and if you’re having trouble managing your fixed expenses and paying your bills each month, your money likely […]

How to manage work-in-progress

How to manage work-in-progress

How to manage a work-in-progress project from a financial perspective If your business is regularly hired to complete lengthy projects for clients that you don’t bill for until the project’s completion, you’re likely finding that you’re suffering from large gaps in cash flow. This can be particularly problematic when you’re trying to manage your fixed […]

Sneaky ways to build your mailing list

Sneaky ways to build your mailing list

Four clever and sneaky ways to build your business’ mailing list A strong mailing list filled with active, interested customers is essential to support your company’s marketing efforts – what’s the point in writing a captivating, informative email if you don’t have a robust customer base clicking through to read it? Unfortunately, building a mailing […]

What to include in your B2B marketing plan

What to include in your B2B marketing plan

What to include (and what not to include!) in your B2B marketing plan From social media and blogging, to networking and advertising, there are an overwhelming number of ways you could spend your business’ marketing dollars. Unstructured marketing makes your business look unprofessional, so it’s important to develop a solid strategy. Here are the most […]

Top 3 reasons to rebrand

Top 3 reasons to rebrand

Top 3 reasons why you need to rebrand If you think rebranding your business means simply designing a new logo and refreshing your site’s colour palette, you need to think again and think much bigger. While visuals are definitely a main component of any brand, rebranding is primarily about repositioning yourself in the marketplace to […]

Latest Insights

Recent posts from our blog

How to plan for seasonal variances in your cash flow

Have you noticed unexpected seasonal variances in your company’s cash flow? If your business is seasonally-based (a lawn care or snow removal company, for example), it’s normal for your cash flow to vary depending on the time of year. Unfortunately, many companies who shouldn’t be affected by the seasons still experience peaks and valleys in […]

Organizational growth and restructuring: Is your business ready to take the next steps?

Are you planning to take your business to the next level? Before you start growing your company, you need to ensure that your organizational structure is prepped for this major shift. Don’t just jump in head first – make sure you follow our key prep tips to keep your growth sustainable and successful.   3 […]

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