When it comes to marketing your business, there are two very different kinds of initiatives—enabling and ongoing. But both are equally important. Do one without the other and your business development plans will fall flat. That’s because the two initiatives need each other and feed off each other. One acts as the foundation (enabling), the […]
Branding is a word that is often tossed around lightly. But it means so much more than simply a logo and colour palette. Your brand is your complete business package – it is your logo, your name, your colour palette, the impression you give your customers, the feeling people have about your business and your […]
Having a blog on your website is a key marketing tool – we’ve spent some time writing about this here on our blog. But although blogging is important, it’s only worth your while if it’s done right. If it’s done wrong, it is not only a waste of time, but it can end up costing […]
It’s been more than five years since the Global Financial Crisis hit, and without a major resurgence on the horizon, the realization is dawning that this is how it will be for the forseeable future. Business owners who were waiting for that upswing, have either given up, or decided to forge ahead. And while credit […]
When it comes to Email Marketing there’s a lot you need to consider. Whether it’s choosing a topic to write about, creating an enticing subject line for the campaign, or as Annie touched on in the last blog – growing your email marketing lists. All of these aspects are critical to the success and effectiveness […]
I was asked this week what’s the value in outsourcing marketing rather than having a staffer take care of the day-to-day things. After all, most workers are computer savvy enough to be able to catch on quickly to website content management systems, desktop publishing, and even html mailings. While there are several reasons, it all […]
The business landscape is changing too rapidly for companies to risk sitting still. Ten years ago, Microsoft was the world’s top earner, and RIM led the way for the new era of smartphones, challenging Palm. “But that’s all in the technology realm”, people complain. “My industry is different.” Except it isn’t. Retail has been completely […]
Online advertisement is something that we’ve all inevitably come across, which can take the forms of text, video, and image. No matter what forms of ads the advertiser is running, they’re two types of pricing models for online advertising—CPM (cost per impression) and PPC (pay per click). If you’re looking to increase visibility and brand […]
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