New Product Launches

New Product Launches

There are four reasons why you add new products or services to your offering:    to sell more to existing customers (complementary)    to sell into new markets (additive)    to facilitate sales of core products (enabling)    to generate new revenue streams with little overhead (adjacent) The first three should have you doing some research to determine what your customers (both […]

How to Structure Strategic Alliances

How to Structure Strategic Alliances

The hardest part about growing your business isn’t finding new clients; it’s finding the resources to deliver services. At Growth Path, we frequently recommend that clients choose strategic alliances over formal employees. This can take the risk out of rapid expansion of services. A strategic alliance is like an associate; they add a certain skill […]

Gateway Services

Gateway Services

Too often, people create loss leader products and services under the impression that these will be “gateways” – that customers will buy more. That is in fact where the concept began – the word leader meant that by leading customers to your business, they would see all the other wonderful things you can do for […]

Enabling Products & Services

Enabling Products & Services

Why would you want to keep offering a product or service that you almost never sell? Generally you wouldn’t, but sometimes these low-volume offerings are enablers. They stimulate discussion, open doors, and showcase your company’s expertise or abilities. Let me give you a couple prime examples of enabling products. When I was marketing for Simplex, […]

Stop Giving Away Your Services

Stop Giving Away Your Services

Custom work. It used to be that the ability to get something – anything – designed specifically for you was difficult, and expensive. Custom products came first, followed by the advent of boutique service providers, and we all wanted to provide customer services – at premium prices. The pendulum has been swinging back, but many […]

Productizing Services

Productizing Services

Productizing is an ugly word – one of those nouns (like text or impact) which gets turned into a verb. But the results can be extremely attractive. Let me first explain what productizing is: taking a service, and clearly defining the deliverables, cost, and value. For example, instead of charging $350/hour to construct a will […]

Sustainability Initiatives

Sustainability Initiatives

When most people think of growing a business, they think of increasing revenue. A few consider expanding to new locations. There are significant measures you can take to increase the health of your business – sustainability may be a better phrase. Are they growth initiatives? Since most people don't think of them as growth, probably […]

The Product Management Dichotomy

The Product Management Dichotomy

Did the product managers in your company rise through the ranks, or did you recruit them? In most small to mid-sized companies people become product managers because of their superior product and technical knowledge. These people are your main problem solvers and are invaluable, but they don't usually have a marketing background. As your company […]

Latest Insights

Recent posts from our blog

How to plan for seasonal variances in your cash flow

Have you noticed unexpected seasonal variances in your company’s cash flow? If your business is seasonally-based (a lawn care or snow removal company, for example), it’s normal for your cash flow to vary depending on the time of year. Unfortunately, many companies who shouldn’t be affected by the seasons still experience peaks and valleys in […]

Organizational growth and restructuring: Is your business ready to take the next steps?

Are you planning to take your business to the next level? Before you start growing your company, you need to ensure that your organizational structure is prepped for this major shift. Don’t just jump in head first – make sure you follow our key prep tips to keep your growth sustainable and successful.   3 […]

Do you have a file you need to send to us? Would you like to make a payement?