Why it’s important to regularly review your sales process

Why it’s important to regularly review your sales process

When did you last review your company’s sales process? If you have to think about the answer, it’s been too long. When business is booming and sales are high, we know that it’s easy to get wrapped up in your success and to not take the time to stop and reflect. Nonetheless, it’s very important […]

B2B lead generation strategies that actually work

B2B lead generation strategies that actually work

When it comes to B2B lead generation, what is the most effective (and cost-effective) way to benefit your bottom line? Before we answer that, it’s important to understand what lead generation actually is and how it has changed over the years. Lead generation is the process your business goes through to identify potential prospects and […]

What’s the difference between a UVP and USP?

What’s the difference between a UVP and USP?

Picture this: you walk into a networking event and someone immediately asks, “what do you do?” At which point you breathe a sigh of relief because you didn’t have to be the one to strike up a conversation first. (Although when you need to strike first, try one of these great networking event pick up […]

How much is your business giving away for free?

How much is your business giving away for free?

Growing your business’s bottom line is essential to its financial health and wellbeing. But successfully doing so doesn’t always mean pounding the payment to find new clients so that you can do more business with more people. While networking is an effective way to grow your business (and a necessary component of every business development […]

Make services easier to sell

Make services easier to sell

Businesses that sell services sell something intangible. The buyer can’t see it, can’t touch it and can’t take it out of the box to try it out. Instead, during the sales process, the buyer purchases a promise from the service provider and must simply trust that that promise will be delivered as expected. So how […]

Multi-level business development: One sales pitch, two different approaches

Multi-level business development: One sales pitch, two different approaches

As a small business, selling to another small business is a fairly straightforward process. You approach the owner or designated person within the business, make your pitch, explain why they need your product or service and (hopefully) make a sale. But selling to mid-sized businesses requires a completely different tactic. That’s because the employee who […]

Top 5 B2B marketing mistakes to avoid

Top 5 B2B marketing mistakes to avoid

We all make mistakes; it’s a part of life and it’s certainly a part of being a business owner. Sometimes we can see our mistakes coming from a mile away and other times we only see them when they kick us from behind because the decision seemed like a good idea at the time. But, […]

5 great ways to say Happy Holidays without sending a card

5 great ways to say Happy Holidays without sending a card

All of the holiday cheer associated around this time of year is a great excuse to log some business development hours. After all, market research continuously proves that businesses need to make contact with (or ‘touch’) a potential customer many times before making even one sale. How many times depends on several factors, including the […]

Unstructured marketing makes businesses look unprofessional

Unstructured marketing makes businesses look unprofessional

For many small business owners, marketing efforts don’t have a sense of direction or purpose. Marketing, in fact, is almost an after-thought; an “oh yeah, we need to post social media updates” or “that’s good enough, people will find us if they want.  If your business is well established and is the only kid on […]

Networking event pick-up lines

Networking event pick-up lines

Yes, you read that headline right; today’s topic is all about the best ways to ‘pickup’ at a networking event. Because networking events can sometimes feel like singles night at the bar  — there’s a room full of strangers and as a business owner, your goal is to strike up a conversation with as many […]

To Market is to Blog

To Market is to Blog

Blogging is essential to your B2B inbound marketing strategy The business world works differently than it did just a decade ago. Where it used to be that the sales department felt the pressure to generate leads and increase business through traditional outbound marketing tactics; today, much focus is on developing effective inbound marketing strategies.  These […]

TIFF and your marketing strategy

TIFF and your marketing strategy

What TIFF has in common with your marketing strategy It’s that time of year again where, for a 10-day period, you’re most likely to find our Kevin Maynard taking in one of the dozens of movies playing at TIFF movie screens across the city. (Ok, maybe he does manage to squeeze in some work between […]

Business development is about creating opportunities, not sales

Business development is about creating opportunities, not sales

The traditional marketing role has evolved in the last decade or so. According to a 2014 study of B2B Internet users, more than 80% research products online before purchasing. That’s a lot of people now focused on making their own decisions, rather than being swayed by traditional marketing methods.  So, if your potential new customers […]

Inbound vs. Outbound marketing

Inbound vs. Outbound marketing

Once upon a time, sales and marketing were a straightforward concept. You promoted your product in flyers, ads, billboards, TV and radio spots and people would buy it. The more effort you put into promotion – a.k.a. outbound marketing – the better your results usually were. But thanks to the Internet, marketing has evolved. Consumers […]

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Recent posts from our blog

How to plan for seasonal variances in your cash flow

Have you noticed unexpected seasonal variances in your company’s cash flow? If your business is seasonally-based (a lawn care or snow removal company, for example), it’s normal for your cash flow to vary depending on the time of year. Unfortunately, many companies who shouldn’t be affected by the seasons still experience peaks and valleys in […]

Organizational growth and restructuring: Is your business ready to take the next steps?

Are you planning to take your business to the next level? Before you start growing your company, you need to ensure that your organizational structure is prepped for this major shift. Don’t just jump in head first – make sure you follow our key prep tips to keep your growth sustainable and successful.   3 […]

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