Why you don’t need video on your B2B website Video is king when it comes to website content…right? You’ve no doubt heard the popular rhetoric that video is an essential part of your online presence, but we’re here to burst that bubble because we think that’s not necessarily true. While videos can definitely be a […]
Our top tips for rocking your next networking social event (part 2) While these hot summer days might make you tempted to take a long vacation and ignore any non-essential work, don’t slack on your business development activities. In today’s competitive business environment, building and maintaining relationships is essential, and networking is the best low-cost […]
Bookkeeping vs accounting If bookkeepers and accountants are both responsible for dealing with your business’s finances, do you need to have both on your team? The simple answer is yes, you definitely need both. While bookkeeping vs accounting may seem like the same profession because they both deal with financial data and require basic accounting […]
Common cash flow problems and how to fix them Are you frequently finding that your business is suffering from large gaps in cash flow? Cash flow is the money that flows in and out of your business, and if you’re having trouble managing your fixed expenses and paying your bills each month, your money likely […]
How to manage a work-in-progress project from a financial perspective If your business is regularly hired to complete lengthy projects for clients that you don’t bill for until the project’s completion, you’re likely finding that you’re suffering from large gaps in cash flow. This can be particularly problematic when you’re trying to manage your fixed […]
Four clever and sneaky ways to build your business’ mailing list A strong mailing list filled with active, interested customers is essential to support your company’s marketing efforts – what’s the point in writing a captivating, informative email if you don’t have a robust customer base clicking through to read it? Unfortunately, building a mailing […]
What to include (and what not to include!) in your B2B marketing plan From social media and blogging, to networking and advertising, there are an overwhelming number of ways you could spend your business’ marketing dollars. Unstructured marketing makes your business look unprofessional, so it’s important to develop a solid strategy. Here are the most […]
Top 3 reasons why you need to rebrand If you think rebranding your business means simply designing a new logo and refreshing your site’s colour palette, you need to think again and think much bigger. While visuals are definitely a main component of any brand, rebranding is primarily about repositioning yourself in the marketplace to […]
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