B2B lead generation strategies that actually work

B2B lead generation strategies that actually work

When it comes to B2B lead generation, what is the most effective (and cost-effective) way to benefit your bottom line? Before we answer that, it’s important to understand what lead generation actually is and how it has changed over the years. Lead generation is the process your business goes through to identify potential prospects and […]

The 1-2-3’s of payroll for small businesses

The 1-2-3’s of payroll for small businesses

An effective way of growing your business is through building strategic alliances. It’s a smart solution to expand your reach without a lot extra overhead, but as your small business grows larger, there comes a time when you may need more than strategic alliances. You may need employees. And hiring employees means managing payroll. While […]

Is your business making as much as you think it is?

Is your business making as much as you think it is?

Do you know the biggest financial mistake made by business owners? No, it’s not avoiding the CRA or failing to file taxes on time (although that’s a good way to raise a red flag with the CRA). It’s the very simple act of only looking at the bank balance. Too often, business owners measure their […]

The three steps of networking

The three steps of networking

Networking is an essential part of every successful business plan. Without networking, how are you going to meet the new people who could potentially become new clients? Sure, your business may receive the odd referral from an existing client after a job well done, but those type of word-of-month referrals certainly aren’t a sustainable way […]

How to know if your business needs to file U.S. taxes?

How to know if your business needs to file U.S. taxes?

Whether you want to think about it or not, tax time is coming — soon. And over the years, we’ve spent some time writing on the high cost of filing your business taxes late, on how to avoid a tax audit and (gulp) tips for surviving a CRA audit. Each one of these blogs focused […]

What is a minute book and why does my business need one?

What is a minute book and why does my business need one?

Have you incorporated your business? If your answer is yes, then our next question is: do you have a minute book? And if you can answer yes to that one, then our final question: is it up-to-date? Many of the business owners we at Smart Foundations work with can easily answer the first question but […]

Outsourcing adds capabilities without a lot of overhead

Outsourcing adds capabilities without a lot of overhead

As a small business owner, what do you do every year at tax time? Other than maybe panic, you likely call up your accountant to make sure that your taxes are filed on time. What you very likely don’t do is take the time to do them yourself nor do you have an employee dedicated […]

Have a seasonal business? Make it year-round profitable

Have a seasonal business? Make it year-round profitable

For most seasonal businesses, it’s all about the peak season. During those months, whatever months they may be, business booms, the days may be long and there’s more than enough work to go around. But what happens to that seasonal business when the off-season arrives? And that’s the challenge that many owners of seasonal businesses […]

How to market your niche business

How to market your niche business

What does a vegan bakery, a clothing store for transgender women, and an unfinished wood furniture retailer have in common? No, they’re not all Smart Foundations’ clients (although two of them have been) and, no, it’s not a set up for a bad joke. They’re all successful niche businesses. If your business is in a […]

Notice to Reader, Review and Audit: What’s the difference?

Notice to Reader, Review and Audit: What’s the difference?

When it comes to your business’s financial statements, it’s important to understand that there are three different types — Notice to Reader, Review and Audit. Each one provides an overview of the financial status of your company but with different levels of financial assurance from your accountant.     If you’re doing anything with your business […]

What’s the difference between enabling and ongoing marketing?

What’s the difference between enabling and ongoing marketing?

When it comes to marketing your business, there are two very different kinds of initiatives—enabling and ongoing. But both are equally important. Do one without the other and your business development plans will fall flat.  That’s because the two initiatives need each other and feed off each other. One acts as the foundation (enabling), the […]

How to avoid a tax audit

How to avoid a tax audit

For a business owner, we know that there are few things more panic-inducing than the thought of receiving a tax audit. You’re probably scared that dealing with the audit will be timely and costly, but if you follow our tips for surviving a tax audit, the process can be relatively pain-free. But how can you […]

Should you use WordPress for your business site?

Should you use WordPress for your business site?

Choosing which platform to build your business website on can be overwhelming because there are many options available. You can choose from open-source platforms like WordPress or Joomla (meaning that their software is freely available online), or you can pay to use a proprietary software. One of the most popular choices which we use for […]

Why you should create different versions of your business plan

Why you should create different versions of your business plan

  Creating a clear and well-researched business plan is the starting point in launching any successful business. But did you know that you might need different variations of your business plan, depending on your audience? Most business owners don’t think about their target audience when writing their plan, but it’s actually the first thing you […]

What is a holding company and do I need one?

What is a holding company and do I need one?

As a small business owner, you should always be looking at how to take your growing business to the next level. Maybe you’ve already taken the steps to incorporate your company and now you’re wondering about whether you need to do something like create a holding company. Is this the right next step for you? […]

A how-to guide to incorporating your business in Canada

A how-to guide to incorporating your business in Canada

If you’re running a small business and have watched your success steadily grow over the years, it might be time to consider incorporating the business.  As with any business decision, there are both pros and cons to incorporating. One of the biggest benefits is that your business becomes a separate legal entity, meaning that any […]

3 reasons to join your BNI leadership team

3 reasons to join your BNI leadership team

There are many ways to network. As a business owner, there are (amongst other things) trade shows, conferences and mix and mingle events to attend. And you can also connect with contacts online through professional sites like LinkedIn. Another option is to join a professional association or referral networking group, like BNI, to build and […]

Research is what makes an effective business plan

Research is what makes an effective business plan

Every successful business must start with a business plan. That’s because a business plan is the blueprint that gives your company direction and focus. It basically acts as a roadmap for growth. However, business plans cannot be created out of thin air. They are based on research and facts, both of which drive the goals […]

Use QuickBooks reports to understand your business’s financial health

Use QuickBooks reports to understand your business’s financial health

Accounting and bookkeeping software is an immensely powerful tool that acts well beyond merely a database to collect your business’s accounting information. Learning how to organize that data correctly is what guides you in understanding your business’s financial story. The thing is, there isn’t a single best way to organize the data. The software (and […]

What’s the difference between a UVP and USP?

What’s the difference between a UVP and USP?

Picture this: you walk into a networking event and someone immediately asks, “what do you do?” At which point you breathe a sigh of relief because you didn’t have to be the one to strike up a conversation first. (Although when you need to strike first, try one of these great networking event pick up […]

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Recent posts from our blog

How to plan for seasonal variances in your cash flow

Have you noticed unexpected seasonal variances in your company’s cash flow? If your business is seasonally-based (a lawn care or snow removal company, for example), it’s normal for your cash flow to vary depending on the time of year. Unfortunately, many companies who shouldn’t be affected by the seasons still experience peaks and valleys in […]

Organizational growth and restructuring: Is your business ready to take the next steps?

Are you planning to take your business to the next level? Before you start growing your company, you need to ensure that your organizational structure is prepped for this major shift. Don’t just jump in head first – make sure you follow our key prep tips to keep your growth sustainable and successful.   3 […]

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